Storytelling That Sticks

The Essential 5-Step Storytelling Formula that You Can Use to Explode Your Fundraising, Increase Visibility, and Change the World!

Stop losing donors because they don’t know what you do. 

Stop scrambling for stories! 

Stop throwing out posts and emails to see what sticks. 

Imagine: Exploded engagement on social media. 

Sending emails that get read. 

Building real relationships with donors.

Bringing new supporters into the fold.

Showcasing your impact in a way that sticks - people listen! 

Storytelling strategies that translate year-round, not just at year-end.

Galvanizing forces behind difficult topics.

Building your storytelling toolbox. 

I will provide the compass and a guidebook of strategies. 

We know that the human brain is hardwired for stories.  

Your ears perk up, you stop scrolling.

So why are so many nonprofit communications lacking in storytelling? Are we pushing out messages or telling stories about our work and our impact? 

How can we do this in a systemic efficient and effective way that we know will get results?

How can we secure buy-in and cooperation across the organization? 

And how to do all of this on a shoestring budget, at a small shop with limited time and resources? 

It may seem too good to be true, but there is a way - and I'm going to show you how.

We aren’t going to put a band-aid on what’s not working.

We are going to build an entirely new system - from the ground up! 

You don’t need a huge action plan with 50 more tasks to accomplish. 

You need it boiled down to a system! 


  • 5 training modules taught LIVE each week by Julia, with manageable homework (the best part - during the live sessions, we start in on the homework together!) Valued at $6,000
  • Weekly live Study Hall sessions, where we review the homework, share what we accomplished that week, and get all of your burning questions answered. Valued at $3,500
  • Action-packed checklists, worksheets, and resource guides for each module to keep you on track, progressing, and taking action. Valued at $5,000
  • 4 hours of on-demand video BONUS trainings. Valued at $4,000
  • Exclusive Facebook community just for students, to give you deeper support and peer guidance. Valued at $3,000
  • Lifetime access to the course and all updates. (Yep! I said LIFETIME.) Valued at $2,000
    Total value: $23,500

Cost to you for lifetime access: $597

Do you struggle with finding the right stories to tell about your nonprofit’s impact? 

Do you use digital tools like email and social media to raise awareness for your nonprofit, but can't seem to get enough engagement or traction? 

Do you struggle with coordinating and planning multi-channel storytelling efforts, or do you not even know where to begin?

Whether you are a storytelling novice or a seasoned professional just looking for some new ideas, this course is for you.

There is no doubt that the most effective way to grow support and to keep donors engaged is by crafting authentic, real, emotional stories about the work that you do every day. 

Sharing gripping stories using social media is a powerful way to showcase the results of your work. 

But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? 

How do you identify, collect, and craft these wonderful stories that will compel people to take action? 

How can you mold these stories for each digital and social media platform? 

What are the steps you can take to develop a plan for your storytelling campaign, to ensure that you won’t just be spinning your wheels?

Storytelling works as a strategy to get people excited and passionate about causes. 

With the popularity and proliferation of digital and social media tools, there is much potential to be harnessed to energize supporters and get your message shared far and wide. 

Sharing stories using social media, and other digital tools like your nonprofit website, blog, and email newsletter, is absolutely imperative to cut through the online clutter and compel your supporters to take action on your behalf.

Social media, combined with great websites, blogs, and email tactics, are being used successfully to raise awareness and funds. 

But, the question with which many nonprofits struggle is this: How can storytelling and social media be connected in a strategic way to help nonprofits better achieve their fundraising and marketing goals? In addition, how can a busy staff member or volunteer at a resource-stretched organization manage it all without losing their mind?

Storytelling That Sticks will:

Show you where to find and how to collect the best stories about your nonprofit’s work and impact.

Describe the ways to tell an effective story, developing a narrative arc and hook, and how to focus on people versus programs in your stories.

Address the unique and very real challenges that nonprofits face when sharing stories about their work online, including confidentiality obstacles and reluctance on the behalf of staff and volunteers.

Give you tips on creating a culture of storytelling at your nonprofit, even if you have never told stories or used social media before.

Walk you through the steps required to identify, recruit, cultivate, and motivate your very own army of storytellers to spread the word about your cause.

Give you storytelling strategies that will turn you supporters from passive readers into passionate advocates.

Provide you with the nuts and bolts of creating a plan for a digital storytelling campaign.

Show you how to integrate storytelling into your nonprofit website.

Give you the basics of blogging for your nonprofit, as well as a brief description of the major blogging platforms.

 Cover the best practices in nonprofit email marketing, how to build a powerful email list, and how to integrate email marketing efforts with your website and social media channels.

Explain the basic principles of using social media to tell your nonprofit story and how to best incorporate visuals in your social media storytelling.

Provide tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms. 

Help you turn "social media" skeptics at your organization into social media cheerleaders.

Include examples from nonprofits that are getting storytelling right on social media channels.

Show you some easy ways to measure the success of your storytelling campaign

Tell you how to extend the life of your stories and build on the momentum you have created.

This is not a course where you download a bunch of videos and PDFs in one lump and muddle through with no guidance and no support! No way, no how! 

In Storytelling That Sticks, I deliver one live training once per week. Each training is about an hour, but it’s not all passive listening. We start the homework for each week during the live session, to help you create momentum and keep you moving along. 

In the weekly Study Hall sessions, we review the homework and go through questions, challenges, and any obstacles you may face along the way.  These sessions are designed to help you stay focused and on track. 

Each and every week you will have the opportunity to join me for a live training via Zoom, or you can watch the recording at your convenience. If you take longer to get through certain portions, no worries at all! You will have LIFETIME access to this content (and any future updates that I will assuredly make). 

The syllabus gives you the complete live weekly training and Study Hall schedule. In addition, I’ll be sure to send you an email reminder each week to keep us on track. 


Course Syllabus

Welcome Stellar Storyteller - Introduction to Course!

Module 1: Setting Up Your Storytelling That Sticks System

In module 1, we build the strong foundation for your Storytelling That Sticks System. What we cover in the weekly live training: How to set yourself up for storytelling success long-term. How to structure your 5-Step Storytelling That Sticks System. A simple strategy to get buy-in from co-workers, supervisors, and board members.

Module 2: How to Collect Stories That Stick

In module 2, we review a step-by-step method for collecting stories about your impact, using a formula you can utilize over and over again. What we will cover in the weekly live training: How to think like a journalist and a detective when collecting stories. How to work with others to get stories about your impact. How to use story collection tools to make the process easier. How to determine the best types of stories to collect based on six main types. Ethical storytelling

Module 3: How to Craft Stories that Stick

In module 3, we learn the building blocks of captivating stories - stories that turn people from passive to active. What we will cover in the weekly live training: The elements of a captivating story. How to drive your donors, supporters, and online fans to take action through compelling storytelling. How to craft powerful calls-to-action. Common challenges in nonprofit storytelling including confidentiality restrictions and the fear that you don’t have a “sexy cause”.

Module 4: How to Share Stories that Stick

In module 4, we focus on the best and most effective ways to utilize all the communications channels at your disposal - website, blog, email, social media, direct mail - to share and promote your stories. What we will cover in the weekly live training: How to figure out how often to share stories, and where. How to get organized with a Storytelling Calendar. Creating great nonprofit emails that inspire action. How to balance planning ahead with spontaneity.

Module 5: How to Spread Stories that Stick

In module 5, it’s all about amplifying the stories that you’ve worked so hard to collect. We’ve built a souped-up sports car and handed over the keys - now we take it for a ride! What we will cover in the weekly live training: How to use digital tools like livestreaming to spread your stories. How to use social media to spread your stories. How to use visuals and video on a shoestring budget. Ways to use social media to tell your nonprofit’s story, connect with donors, and raise awareness.


How to identify, recruit, and train Storytelling Ambassadors - How to Build Your Nonprofit Email List Using Your Website and Social Media - The Nonprofit Facebook Ad Planner -The Ultimate Guide to Instagram for the Small Nonprofit - How to Future-Proof Your Nonprofit In The Age of Coronavirus - How to Drive Donor Engagement with Social Media
Julia is so knowledgeable and enthusiastic about her material. And she makes you feel like you CAN really accomplish great things! — Veronica Accardo, College Bound Opportunities
I was really excited after your presentation and I immediately got to work on changing my social media strategy. — Dana L. Hoffman, Marketing & Events Specialist, Bethany Home
I really enjoyed and learned so much today in your training. I attend many of these and I must say, yours was the best I have attended. — Terrianne Zeifman, Development Consultant, The Children’s Inn at NIH
I am new to this kind of marketing so I am now thinking in entirely different, concrete terms about how to proceed. I am confident that the information I got today is going to help enormously. — Stasha Miller, Girls Inc. of the Greater Capital Region
I am a 35 year fundraising veteran… you just put on one of the most complete, comprehensive talks about a fundraising tactic that I have ever seen. — David Bubis, Director of Philanthropy, Public Counsel
Having never attempted a storytelling or social media campaign before, Julia's presentation left me feeling empowered and eager to dive into storytelling, confident that I now have the tools needed to make it fun and engaging for our donors. Great session! — Janice Brown McPhillips, Holly Hope Farm
Your training (and subsequent webinars, tips, tools, and inspiring emails) were exceedingly helpful. I started in social media, and have moved on to more general marketing and individual donor management, but learning from you was absolutely crucial in my comms development and sticking to it in the nonprofit world. When I lead trainings at work, one of the first thought experiments is to establish urgency and importance with "what if the doors closed tomorrow?" Got it from you, and I love it. — Brian K. , Communications Director